Chelsea Burris

Oct 2000 – Present

Nearly 20 years working as an Advisor and Consultant in Marketing, Event Planning, SM Strategy & Management, Brand Development, Advertising, & Public Relations for a multitude of companies ranging from Fortune 500's to Startups and Nonprofits

MARKETING//
Anthropolgie - Bluetech - Evan Marc - Getty Images - Globe Shoes - IPATH - Marc Johnson - Native State - Newsweek - Ogilvy & Mather - Osiris Skate - Overload - PETA - Elle - Random House - Rodney Mullen - Spotify - The Back Forty - Urban Outfitters - Vogue - 94.7 The Wave

PROJECT//
Adrenaline Films - Alsoa - Amazon Voice - Big River Solar - Brain Farm - DJ Steve Aoki - Fox Sports UFC Hardcore Henry Film - Johanna Warren - Lady Gaga - Lionsgate Feature Films - Major Lazer & Justin Bieber - NFL VR Developer - Rhino Ride - Warner Brothers

PRODUCT//
HP - HTC Vive Pro - Intel - MicrodoseVR - Monster - Oculus - Red Bull - Smithsonian Gallery - Sony PlayStation

EVENT//
AWE - BAFTA - CFDA - Coachella HP Dome - E3 Expo - Panorama - E3 - Emmys - Garden of Eden Golden Globes - Lightning in a Bottle - Meta - MUSE - Oscars - People Choice - SAG - Smithsonian Renwick

Created a buzz and exceeded goals by developing a strategic marketing plan centered around key celebrity endorsements. Designed kids’ charity called Team Tsunami in which 100% of profits from apparel sales went to benefit UNICEF’s efforts for the South Asian Tsunami Relief

Advised on media marketing campaigns in social, digital, and print to drive sales. Established new girls shoe & clothing line, by studying brands in similar markets. Created reports from fashion and financial publications in order to best direct campaign

Created a 980% growth of social media fan followers through a targeted marketing campaign using cross-promotion, fan contests, and giveaways

Consulted to promote, utilize, and instruct participants in using effective fundraising practices, including fundraising web pages, social media, and special events

July 2015 - April 2017

BRANDS//

Philips, XTreme Video, YouRiding, XSories, & ZCAM, Revl & EQLOVE

• Responsibilities included monitoring deployed assets across a variety of languages and geographic regions, demand creation, local market asset management in addition to overseeing social media, photographer, videographer and creative direction
• Created copywriting for websites, specs, brochures, banners, PR, advertising
• Analyzed market trends and recommend changes to business development
• Created multiple global marketing plan using strategy, social media, design, copywriting, media buying, measurement, marketing automation, and video creation based on market analysis, metrics, and data-driven analytics
• Defined, developed and budgeted the global brand's objectives and marketing plans
• Managed advertising via AdRoll, Facebook, Instagram, Google, YouTube and Twitter
• Lead all areas of content generation and production across all media platforms
• Prepared marketing strategies alongside various company executives and effectively communicate the brand's position in the marketplace
• Created annual and seasonal stories, social media strategy and marketing plan globally

Curated event at YouTube Space LA with VR Director. Starting with “Human Flying Squirrel” jumping out of a plane wearing 360 VR Rig to live stream through YT Mobile App Livestream VR Action Sports Event Partnered with Monster, Tony Hawk, XTreme Video, YouRiding VR, Z CAM VR, Philips Pocket Projectors

As a result of the implementation, YTD, through October 2016, we expanded the retail footprint and opened up 2,800 + new doors. New Customers were: Target, Best Buy, InMotion, Military, Corporate Sales, Urban Outfitters, BrandsMart, Best Buy Canada & Mexico, QVC, London Drug and The Source, Georgia Southern Bookstores to name a few and we were tracking to grow revenue 3x over 2015

Surpassed Z Cam brand original Kickstarter goal of $42,000, reaching over $300,000. Due to intensive marketing and brand strategy & execution, we raised 7x more than our original goal for funding

Jan 2014 - July 2015

• Coordinated the management, maintenance, creation, and deployment of all creative assets for projects and campaigns, utilizing cooperative marketing, and combined brand marketing working with multiple departments to facilitate project goals
• Website design and analysis through building and redesigning of previous websites using Wordpress, and high-quality stock photography, to retrofit for mobile and tablet optimization, enhancing brand management. 
• Monitored website traffic analysis; analyzing bounce rate, conversion, ranking, keyword analysis, Google Analytics metrics in order to build reputation management individual to each brand I managed 
• UX Design on each client for a more streamlined end-user experience
• Managing larger clients in the organization after only 2 months, helping to support implementing a larger scale marketing strategy and helping to create a platform for the company to launch from small business online marketing development and rebranding as a larger marketing firm
• Brand strategy and growth management through cross-promotions, co-branding, cross-marketing, and alliance marketing while keeping a daily awareness of the marketing analytics in order to support brand growth and through passionate oversight, continued marketing in order to increase brand awareness, create increased site traffic, dominating the market while creating outlets for product distribution, customer acquisition and program funding. 
• Managed successful direct advertising campaigns through Targeting and Re-targeting banners utilizing content from data aggregators
• Social Media Posting on all business social media platforms (Facebook, Twitter, Google+, Instagram, Pinterest, etc.)
• Organic content building via digital content and blog posting, Press Releases, Video Design and submission to various PR news sites in the execution of an effective marketing strategy to capture and retain top placement in individual industries represented

Jun 2012 – May 2013

• Prepared and edited correspondence for CEO and media outlets and liaised directly with stylists, editors, celebrities & influencers
• Managed branding development, design branding & marketing materials
• Assisted with Communications and Brand Development, prior to the company opening the flagship store on Melrose Place, after successfully curating and building the brand through Celebrity one of a kind creations, and exclusive collection in Barneys New York
• Worked with multiple departments to facilitate project goals, working with producers from film company Animal Logic (21 Jump Street, HIMYM, Lego Movie, etc.) for event coordination and travel management

2005 – 2006

Worked as International Sales and Osiris Girls Marketing Assistant

2003 – 2005

During my time there, Picture Arts was purchased for $63.2 Million by Jupiter Images/Getty Images, creating a rise in stock prices from $2.00 to $24.00, due largely in part to a yearlong schedule push for market share

• Built and maintained client base (Ogilvy & Mather, Newsweek, and Random House) managed the extensive branding plan, overseeing the execution of multinational marketing, advertising campaigns to enhance brand strategy and increase sales
• Executed a large-scale worldwide successful marketing campaign from a cold call to Wachovia, the fourth largest world bank, for all print, magazine, billboard and web advertising
• Managed projects to exceed the client’s needs, by setting up photo shoot in-house, collaborating with multiple departments

2000 – 2003

Started as a Receptionist, ended my tenor as International Marketing & Sales

• Managed 15% of the company’s gross annual revenue. Increased sales by 600% the first month after taking over the territory through targeted marketing strategies, averaging $150,000 a month in upsales with continued growth
• Secured product placement in film and Warner Brothers television shows for exclusive use in top tier programming
• Managed marketing strategies for 58 accounts in 40 countries for each unique brand using locational events and tours to expand the market share. Created and oversaw projection reports, product tracking, and customer evaluations

1999 – 2000

Worked in Domestic Sales and Customer Service for a Skateboarding apparel, & footwear brand

 1998 - 2000

Focus on Marketing and Business Administration, Photography

Activities: Take Back the Night